According to a recent research by Illustration and Creative agency – MilkWhale – Google is likely your best bet when choosing which search engine to focus on. Google accounts for 81 percent of desktop search traffic worldwide, getting an average 57,000 clicks per second, 100 billion searches a month and 2 trillion searches per year. That’s a lot of opportunity.
SEO is not only great for generating traffic to your website, but you’ll also get more customers into your doorsteps and more followers on your social media accounts if used correctly. Nearly three-quarters of consumers who do a local search online end up actually visiting the store if it’s within five miles of them. And when it comes to social media, sites such as Facebook help push customers to your pages. According to Milkwhale, Facebook produced 61 percent of all website visits from social sites in 2016, so it’s no wonder a majority of businesses incorporate social media in their SEO strategies and you should too.