Originally written by Brian Balfour (Formerly VP Growth @ HubSpot)
First thing is first. Let me clear the air on a few things so you don’t waste your time.
1. There is no one unicorn course/source that will teach you everything you need. So stop searching for the one.
2. You will not learn digital marketing and customer acquisition in college. The realm of digital marketing is changing extremely fast, and the rate of change is accelerating. Universities/colleges are too slow to adapt. There are some foundational things you will get from college courses (that I will cover), but even those you can get in other places faster and cheaper.
Going to college doesn’t hurt. But our education system, plain and simple, is not teaching the things to to make people productive in the work environment. Filling the gap between what you learn in college, and the skills to make you productive in the work environment is up to you!
3. You will not become a customer acquisition expert by exclusively watching/reading endless courses and blogs. At some point you just have to jump in and get your hands dirty. More on this later.
4. Certifications are bullshit. You will probably run into a bunch of online courses promising “certification for Google Adwords” or “certification for social media” or “certification for being xyz schmuck.” Ignore them. Certifications provide little to no value and you are going to end up paying a premium. I have also found that those courses are often worse than other material out there.
The best employers in todays market don’t give a crap about these certifications. They want to see examples of what you have done which is why my point below about getting something to experiment with is so important.
Whats your thought on this ?